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Research papers

Italy there's more to it

In the spring of 1986 tourism to Europe suffered a severe setback, political events and dramatic incidents concerning the Mediterranean area led to a seasonal drop of up to 50% from the North American market and substantial cancellations from other...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Alberto Denzler von Botha
May 4, 1988
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Citation

Denzler von Botha, A. (1988a, May 04). Italy there's more to it. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/italy-there-s-more-to-it


Research papers

Rebuilding the shattered image of a tourist destination through effective market research and public relations

The research proved that a proportion of tourists, mainly in the German market who had never been to Cyprus, considered the island unsafe mainly because of its proximity to the Middle East and the existing situation with the Turkish army on the...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: A. Andronicou
May 4, 1988
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Citation

Andronicou, A. (1988a, May 04). Rebuilding the shattered image of a tourist destination through effective market research and public relations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rebuilding-the-shattered-image-of-a-tourist-destination-through-effective-market-research-and-public-relations


Research papers

Researching a mobile population

The purpose of the paper is twofold: firstly to describe the problems involved in conducting research, and particularly continuous research, among a highly mobile minority group: and secondly to consider the techniques of continuous advertising...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Mike Denny
May 4, 1988
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Citation

Denny, M. (1988a, May 04). Researching a mobile population. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-a-mobile-population


Research papers

Understanding the hotel guest

The paper reveals the importance of the individual business traveller as the hotel choice decision maker; the 'satisfier' nature of hotel buying with guests' aiming to minimise the risks they take when buying a hotel room; the strong influence of...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Crispian Tarrant
April 5, 1988
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Citation

Tarrant, C. (1988a, April 05). Understanding the hotel guest. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-the-hotel-guest